BComm (Hons)
Branding & Digital Marketing (Conventional)
N/0323/6/0003(PA16250)03/28
Build Brands. Create Culture. Lead the Digital World.
The world doesn’t just need marketers. It needs brand builders. Storytellers. Strategists. Digital disruptors.
With the Bachelor of Communication (Hons) Branding & Digital Marketing at Veritas University College (VUC), you won’t just learn how to promote products — you’ll learn how to build powerful brands that influence behaviour, spark loyalty and dominate digital spaces.
As the only university in Malaysia to receive the prestigious dual certification from the International Advertising Association (IAA), New York for industry relevance, Veritas ensures your degree meets global standards and real-world expectations.
You’ll master the art and science of branding, consumer psychology, digital strategy and performance marketing. Whether your ambition is to work with global brands, launch your own agency, grow a start-up, or become a digital strategist, this degree gives you the competitive edge to make it happen.
This isn’t just marketing. This is influence, impact and innovation.
Awarded by:
Veritas University College
Duration:
3 Years
Pathway:
3+0 Degree Programme
Study mode:
Blended Learning
Intakes:
January, June & August
Assessments:
Coursework & Exams
The Veritas Advantage
Your Future in Branding & Digital Marketing Starts Here.
Industry-Driven Curriculum
You’ll learn what industries uses — from brand positioning frameworks and consumer behaviour analysis to digital advertising, analytics, content strategy and campaign optimisation.
Real-World Campaign Experience
You’ll develop integrated marketing campaigns, craft brand identities, manage digital strategies and work on practical assignments that mirror real agency and corporate environments.
Career-Ready Skills
You’ll graduate with strategic thinking, persuasive communication skills, analytical capability, and creative confidence — the exact combination employers look for.
Digital-First Mindset
From social media marketing and SEO to performance ads and analytics, you’ll gain hands-on exposure to the digital tools that power modern brands.
Earn Industry Demanded Micro credentials
Sharpen your edge with micro credentials from world-class universities and global tech giants through Coursera for Campus, while learning what it really takes to thrive as a professional.
COURSE MODULES
- Mass Communication Fundamentals
- Principles of Advertising
- Principles of Marketing
- Critical Thinking
- Creative Idea Conceptualisation
- Popular Culture
- Photography
- Digital Image Creation for Visual Branding
- Consumer Behaviour
- Copywriting Across Media
- Digital Branding and Business Strategies
- Applied Branding Strategy, Planning and Management
- Video Production
- Media Ethics
- Media and Communication Theories
- Creative Execution
- New Media Technology
- e-Commerce
- Social Media and Content Marketing
- Media Strategy
- SEM and SEO
- Research Methodology
- International Branding Strategies and Execution
- Web Analytics
- Final Year Project
- Internship
- PR Theory and Practice / Motion Graphics
- Sound Design and Production / Visual Communication
*choose any two
- Appreciation of Ethics and Civilisation (Malaysian Students)/Malay Communication 2 (International Students)
- National Language A / Academic Writing
- Philosophy and Current Issues
- Serving our Society (S.O.S)
Why Branding & Digital Marketing?
Because brands curate everything.
From the trainers you wear to the apps you download, every choice is influenced by branding and digital presence. Companies today compete not just on products — but on identity, storytelling and digital engagement.
With the rise of e-commerce, content platforms, AI-driven advertising and data analytics, demand for skilled branding and digital marketing professionals has never been higher.
And you could be one of them.
Career Opportunities
This degree doesn’t just prepare you for a job. It prepares you to learn how brands are built, perceived and remembered.
- Advertising & Campaign Manager
- Conceptualise and execute integrated marketing campaigns across digital, print, outdoor and broadcast platforms. You’ll coordinate creative teams, manage timelines, oversee budgets and ensure campaigns deliver both impact and measurable results.
- Public Relations Executive
- Protect and elevate brand reputation. You’ll manage media relations, corporate messaging, crisis communications and stakeholder engagement. In an era where brand trust is everything, your communication expertise will be invaluable.
- Brand Manager
- Be the architect behind a brand’s identity and long-term growth. You’ll define positioning, curate messaging, oversee creative direction and ensure every customer touchpoint reflects a clear and compelling brand story. From product launches to rebranding initiatives, you’ll be at the centre of strategic decision-making.
- Content Strategist
- Every powerful brand tells a story. You’ll plan and develop content strategies that connect emotionally and drive action — from blogs and video scripts to branded campaigns and digital experiences. You’ll align creativity with business objectives and deliver content that converts.
- Marketing Analyst
- Turn data into direction. You’ll interpret consumer insights, track performance metrics, analyse campaign effectiveness and provide strategic recommendations that improve brand performance. In a digital-first economy, insight is power and you’ll know how to use it.
- Digital Marketing Specialist
- Drive measurable growth through data-led campaigns. You’ll manage paid advertising, SEO, email marketing, performance marketing funnels and digital optimisation strategies across platforms like Google, Meta, and emerging channels. You won’t just post content — you’ll analyse, refine and maximise ROI.
ABOUT THE COURSE
HOW DO I GET IN?
- 5 Credits in SPM, IGCSE or equivalent (including English); OR
- 3 B’s in UEC (including a Pass in English); OR
- Other equivalent qualifications recognised by the University
MALAYSIAN STUDENTS
RM22,000
RM22,000
RM22,000
Resource Fee: RM1,000 per year
INTERNATIONAL STUDENTS
RM27,000
RM27,000
RM27,000
Resource Fee: RM1,000 per year
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Your Future Starts Now
If you’re creative but strategic,
If you love ideas but also want measurable impact,
If you want a career that blends psychology, technology, storytelling and business
Then this degree is your launchpad.
Brands won’t build themselves.
Campaigns won’t run themselves.
The digital world won’t wait.
It’s time to build your future.