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Marketing is essentially the art and the science of convincing people to purchase more. It is the academic discipline of how to determine consumer needs and the translation of those needs into products and services and the offering of those products locally, nationally and globally. Marketing is a practical, career-oriented major that requires analytical skills, logic and creativity. Marketing careers attract creative and driven individuals. Though most marketing jobs are specialised,
marketing typically draws on your ability to match perception of the market with achievable plans of action through the
requirement of basic business acumen and specialised marketing knowledge.

Job Description:

  • Budgetary and monetary considerations of relevant marketing campaigns
  • Development of pricing strategies for products to be marketed
  • Facilitate market research studies and analyse findings
  • Inspection of creative elements and layouts
  • The analysis and selection of relevant media such as radio, television, print,
    online and billboards
  • The negotiation of contracts, advertising media or products to be advertised
  • The overseeing of staff and ensure deadlines are met
  • The presentation of campaigns, advice and strategies to clients
  • The research and planning of advertising campaigns
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Career Paths:

  • Account Executive
  • Advertising and Promotions Manager
  • Advertising Manager
  • Brand Manager
  • Market Research Analyst
  • Marketing Manager
  • Media Buyer
  • Media Director
  • Public Relations Manager
  • Sales Manager
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Specific Skill Set Required:

  • A creative and strategic thinker
  • A great negotiator
  • Ability to focus
  • Attention to detail
  • Communication skills
  • Creativity on demand
  • Desire to collaborate
  • Enterprising
  • Goal-oriented
  • Highly organised
  • Resourceful
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