From TikTok to Boardroom:
How Marketing Skills Are Shaping Tomorrow’s Leaders 

Marketing has changed, and so has business. Today, it's not just about selling products. It's about telling stories, understanding people and building brands that matter. From viral TikTok videos to big boardroom decisions, marketing is shaping the future of business leadership.

If you're thinking about a career in business, learning marketing is one of the smartest moves you can make. And if you're serious about gaining real-world marketing and leadership skills, BAC Education’s Global Business School is a great place to start.

Marketing Is More Than Just Ads

Gone are the days when marketing was only about creating TV commercials or printing flyers. Now, it's about:

- Creating viral social media content
- Understanding customer behaviour
- Using data to make smart decisions
- Building online communities

In short, it’s about connecting with people, and that’s a powerful skill in any business role.

According to LinkedIn, digital marketing and brand strategy are among the most in-demand skills in 2025. Whether you’re launching a startup or leading a team in a big company, knowing how to market is key.

From Social Media to Strategy

Think TikTok is just for fun? Think again. Today’s top brands are using platforms like TikTok, Instagram and YouTube to build loyalty and grow fast. Behind every viral video is someone who understands audience psychology, timing, content strategy and analytics.

That "someone" could be you.

But it’s not just about likes and views. Marketing teaches you how to spot trends, understand what customers want and make smart business decisions. These are the same skills that today’s leaders use in the boardroom.

Marketing Builds Strong Leaders

Marketing gives you more than just technical skills. It helps you grow as a leader. Here’s how:

• Communication – You learn how to speak and write clearly, which is useful in everything from pitching ideas to managing teams.
• Strategic Thinking – You’ll know how to plan campaigns, manage budgets and make long-term decisions.
• Emotional Intelligence – Understanding customers helps you understand people in general — a big advantage when leading others.
• Adaptability – Marketing changes fast. Being able to learn quickly and adapt is key in any business career.

Why Choose a Business Degree With Marketing Skills?

Studying business is already a great foundation. But when you add marketing to the mix, you become a true all-rounder. You’ll not only understand how companies run, you’ll also know how to make them grow.

At BAC Education’s Global Business School, you’ll get hands-on experience in both business and marketing. Their programmes are designed to prepare you for today’s fast-moving, digital-first world.

You’ll learn about:
- Digital marketing and social media
- Branding and consumer behaviour
- Entrepreneurship and innovation
- Business communication and leadership

You’ll also work on real campaigns, build your portfolio and get ready for the workforce, or even to launch your own business.

Careers That Combine Marketing and Leadership

With marketing skills, you can go in many directions. Here are just a few roles you might land:

- Marketing Manager
- Brand Strategist
- Digital Content Creator
- Product Manager
- Startup Founder
- Business Consultant
- Even future CEO!

Companies today want people who can think creatively and strategically, and that’s exactly what marketing teaches you.

Why Marketing Is the Future of Business?

The world of business is changing fast. It’s more digital, more connected and more focused on people than ever before. To lead in this world, you need to understand how to communicate, how to connect and how to stand out.

That’s why marketing is no longer just one part of business, it’s at the centre of it.

Whether you’re dreaming of working in a big brand, starting your own company or becoming a future business leader, marketing is your launchpad. And with the right education and support, like what you’ll find at BAC’s Business School — you’ll be ready to take on the world.

References

• https://www.linkedin.com/business/talent/blog/talent-strategy/linkedin-most-in-demand-hard-and-soft-skills
• https://www.linkedin.com/pulse/why-marketing-leadership-matters-harriet-green
• https://www.bac.edu.my/business/