Mass Communications

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Communications has recently become an interesting addition to various departments and faculty of business. This major is the eclectic combination of various communication subjects
and the more traditional business
discipline. In every single moment of life, humanity is bombarded with images and messages, from billboards overseeing highways to television commercials, newspaper ads, leaflets, brochures, radio advertising, cyberspace advertising and
even through directed personal email. These communication modes shape our culture and define our perceptions, influencing the way we think and look at almost everything from a candy bar to geopolitics and in return, our reactions give form to even more communication.
This repetitive cycle is virtually endless and it therefore has become a necessity for various business disciplines to incorporate communications as a major.

Job Description:

  • The development of original written content for advertisements, magazines and books to movie and television scripts, lyrics in songs and online publications
  • The planning, review, and revision of content for publication
  • The reporting, correspondence and broadcast of information through various media
  • To create clever strategies that sell, educate and persuades the general public for a specific purpose
  • To effectively communicate organisations products to the masses
  • To produce user guides and other supporting documentation to effectively
    communicate complex and technical information
  • To work closely with the marketing department to enhance product visibility and demand
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Career Paths:

  • Account Executive Manager
  • Advertising Specialist
  • Communications Specialist
  • Copy Editor
  • Copy Writer
  • Creative Director
  • Marketing Specialist
  • Media Buyer
  • Media Director
  • News Broadcaster
  • Public Relations Manager
  • Public Relations Specialist
  • Technical Writer
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Specific Skill Set Required:

  • A creative and strategic thinker
  • A great negotiator
  • A team player
  • Adaptable
  • Attention to detail
  • Creativity on demand
  • Desire to collaborate
  • Flexible
  • Highly motivated
  • Strong communication skills
  • Strong organisational skills
  • The ability to work under pressure
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