MBA in Digital Marketing (ODL)
Veritas University College
N-DL/0415/7/0001(PA16560)06/28
Here's the BIG Picture
In today’s fast-paced digital economy, the ability to engage audiences online is more than a competitive edge — it’s a necessity. With demand for digital marketing expertise at an all-time high, the Veritas MBA in Digital Marketing positions you at the forefront of this evolving field. It offers a powerful combination of strategic business knowledge and specialised digital marketing skills, making you a valuable asset to any organisation.
Whether you're drawn to crafting content, decoding analytics, managing digital communities, or shaping marketing strategy, this programme offers the flexibility to explore your strengths. You'll delve into the psychology behind consumer behaviour, gain hands-on experience with the latest marketing tools, and learn how to design campaigns that are both innovative and results-driven. By the end of the programme, you won’t just understand digital marketing — you’ll be ready to lead it.
With this Course, You Will:
- Cover the most important tenets of business leadership – Strategic Management, Managerial Finance, Marketing Management, Managerial Economics, and Business Research Methods, among others
- Explore and build your understanding of different areas and types of marketing, and learn how to use them effectively to boost growth
- Be equipped with the relevant skills and knowledge to navigate your career in the increasingly competitive realms of business and entrepreneurship
Why choose
Veritas University College?
At Veritas, we are constantly re-thinking the learning process and leveraging on efficiency, technology and strategic partnerships to provide a holistic next gen educational journey for our students. Veritas is also committed to pushing the UN’s Sustainable Development Goals by continuously developing world class programmes at some of the most affordable fees available in the market. As a result of our far-reaching efforts, Veritas has received the BrandLaureate Best Brand in Online Education award for 2020, 2021, 2022, 2023 and 2024 in recognition of our exceptional academic and co-curricular experience.
How Do I Get In?
- A Bachelor's degree with minimum CGPA of 2.50 out of 4.00 or an equivalent qualification as accepted by the Senate; or
- A Bachelor's Degree with CGPA below 2.50 out of 4.00 or an equivalent qualification, subject to a minimum of 5 years of working experience.
COURSE MODULES
Earn Microcredentials from the World’s Best Universities and Global Tech Giants via Coursera for Campus
- Strategic Marketing Management *University of Illinois at Urbana-Champaign
- Managerial Finance *Yale University
- Strategic Human Resource Management *University of California, Irvine
- Managerial Economics *University of Pennsylvania
- Strategic Management *Macquarie University
- Business Research Methods *University of Amsterdam
- Business Intelligence *University of Colorado System
- Digital Marketing Strategy
*Digital Marketing Institute - Social Media Marketing
*Meta - Search Engine Optimisation
*University of California, Davis - Content Marketing
*Northwestern University - MBA Digital Marketing Research Project
TUITION FEES
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MALAYSIAN STUDENTS |
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RM16,900 |
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Resource Fee: RM1,000 per year |
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