MBA in Digital Transformation (ODL)

COURSE MODULES

Strategic Marketing Management

This module strengthens your ability to analyse markets and develop effective marketing strategies in a competitive, tech-driven environment. You’ll learn to plan and manage campaigns at both tactical and strategic levels, and earn a microcredential from the University of Illinois at Urbana-Champaign via Coursera for Campus.

Managerial Finance

This module introduces the role of financial management in driving business success, helping you understand how external factors impact a firm’s financial performance. You’ll also earn a microcredential from Yale University via Coursera for Campus.

Strategic Human Resource Management

This module builds your understanding of key HR concepts and practices, covering everything from recruitment and performance management to legal compliance, workplace safety, and employee relations. You’ll also earn a microcredential from the University of California, Irvine via Coursera for Campus.

Managerial Economics

This module deepens your understanding of micro and macroeconomic principles that influence business decisions. You'll explore firm models, production theory, cost structures, and market dynamics, and earn a microcredential from the University of Pennsylvania via Coursera for Campus.

Strategic Management

This module explores strategic management through internal and external analysis, focusing on how organisations build competitive advantage. You’ll examine strategy at business and functional levels, and understand the role of managers in key decision-making processes. You’ll also earn a microcredential from Macquarie University via Coursera for Campus.

Business Research Methods

This module equips you with essential research skills to make informed decisions in uncertain business environments. You’ll learn about research design, data collection, analysis, and reporting, and earn a microcredential from the University of Amsterdam via Coursera for Campus.

Business Intelligence

This module introduces you to Business Intelligence (BI) tools and techniques used to gather, analyse, and share data for better managerial decision-making. You’ll learn how to apply data-driven insights effectively and earn a microcredential from the University of Colorado System via Coursera for Campus.

Blockchain

This module enhances your understanding of blockchain technology and its potential to improve business operations. You'll explore its core features and how it can be applied as an effective business solution, while earning a microcredential from the University at Buffalo, The State University of New York via Coursera for Campus.

Introduction to AI & Machine Learning

This module introduces you to AI and machine learning concepts, including neural networks and real-world applications tailored to business needs. You’ll gain insight into AI-powered solutions and earn a microcredential from the University of Colorado via Coursera for Campus.

Financial Technology

This module explores the technologies transforming the future of finance, helping you assess industry shifts and tackle real-world financial challenges using Fintech solutions. You’ll also earn a microcredential from Stanford University via Coursera for Campus.

MBA Digital Transformation Research Project

This module guides you through identifying and solving real business problems, documenting your findings, and producing a professional project paper and business report using effective research and reporting techniques.