University of Hertfordshire

Course Overview

This programme will broaden your understanding of business, including essential areas of leadership, information systems, marketing, and data analytics as well as your professional skills within the workplace. Upon successful completion of this course, you are guaranteed entry straight into either the second or third year of your degree of choice. Plus, you get all the support you need for a smooth transition to university life in the UK.

This transfer programme is designed to integrate a deep understanding of the subject matter with the development of key skills and competencies, allowing you to adapt to a rapidly changing, dynamic, and competitive global marketplace.

Learning Outcomes

• Explain concepts and procedures related to business functions and processes.
• Apply and integrate knowledge and tools used by business professionals.
• Participate and perform effectively as participants and leaders in various group settings.
• Demonstrate an understanding and appreciation of moral and ethical reasoning and responsible citizenship.
• Demonstrate innovation, creativity, and adaptability in problem-solving.
• Apply critical-thinking and problem-solving skills to make effective business decisions. 

COURSE MODULES

Year 1

Accounting & Business Environment
This core module helps you identify and record business transactions while preparing and presenting Financial Statements. You will also earn a microcredential from the University of Virginia via Coursera for Campus.

Business Statistics
This core module is designed to introduce to basic statistics concepts and methods common in business applications. You will also earn a microcredential from John Hopkins University via Coursera for Campus.

Digital Strategy
This module gives you the knowledge and skills you need to develop, implement, and manage an e-strategy for an organisation to ensure it retains its competitive advantage in a global market. You will also earn a microcredential from Lund University via Coursera for Campus.

Marketing Management
This module introduces you to aspects of advertising, promotions, public relations, and sales. You will also earn a microcredential from the University of Illinois at Urbana-Champaign via Coursera for Campus.

Business Accounting
This module equips you with the ability to prepare and present financial statements for limited companies to comply with accounting standards. You will also earn a microcredential from the University of Illinois at Urbana-Champaign via Coursera for Campus.

Business Analytics
This module introduces you to the managerial statistical tools in descriptive analytics and predictive analytics, including regression. You will also earn a microcredential from the University of Illinois at Urbana-Champaign via Coursera for Campus.

Economics
In this module, you will learn about basic tools of micro- and macroeconomic analysis and understand the behaviour of households, firms, and government. You will also earn a microcredential from the University of Pennsylvania via Coursera for Campus.

Organisational Behaviour
This module introduces you to the study of individuals, groups and organisational behaviour and the impact of individuals, groups, organisations, and society in creating, shaping and controlling behaviour. You will earn a microcredential from Macquarie University via Coursera for Campus.

Principles of Management
This module introduces you to the theory, techniques, and application of management principles on planning, organising, leading, and controlling. You will also earn a microcredential from the University of California, Irvine via Coursera for Campus.

Year 2

Financial Management
This module introduces you to financial management, with an emphasis on the major decisions made by the financial executive of an organisation. You will also earn a microcredential from McMaster University via Coursera for Campus.

Human Resource Management
This module covers the role of the human resource professional as a strategic partner in managing modern organisations. You will also earn a microcredential from University of Minnesota via Coursera for Campus.

Strategic Management
This module will help you craft effective responses to the challenges posed by increasingly dynamic, volatile, uncertain, complex, and ambiguous environmental conditions in contemporary global economies. You will also earn a microcredential from University of London via Coursera for Campus.

Operations Management
This module provides you with a broad understanding and knowledge of several operations management concepts, including operations strategy, process design, forecasting, inventory management, scheduling and quality management. You will also earn a microcredential from University of Illinois at Urbana-Champaign via Coursera for Campus.

Digital Marketing
This module introduces you to the core principles and purpose of digital marketing. You will also earn a microcredential from University of Illinois at Urbana-Champaign via Coursera for Campus.

Business Law
This module will help you develop a wider perspective on both the business and regulatory landscapes. This module draws on a variety of legal disciplines, including contract law, tort law, and employment law.

Project Management
This module provides you with a systematic and thorough introduction to all aspects of project management and underlines the importance of understanding the relation between projects and the strategic goals of the organisation. You will also earn a microcredential from University of California, Irvine via Coursera for Campus.

Management Accounting
This module introduces you to the business concepts and methods used to report managerial performance information to internal users and managers to assist in making sound business decisions in managing the firm. You will also earn a microcredential from University of Illinois at Urbana-Champaign via Coursera for Campus.

Content Marketing
With this module, you will learn the key principles of content marketing to enable you to align content effectively with the buyer journey. You will also earn a microcredential from IE Business School via Coursera for Campus.

Social Media Marketing
This module introduces you to Social Media Marketing - which makes use of social media sites to promote products and services. You will also earn a microcredential from Digital Marketing Institute via Coursera for Campus.

Digital Transformation
This module will teach you Digital Transformation through business strategy. You will also earn a microcredential from University at Buffalo & The State University of New York via Coursera for Campus.

Big Data
Big data is changing the way how businesses operate today. You will learn the tools and analytical methods to effectively use data for decision-making. You will also earn a microcredential from Yonsei University via Coursera for Campus.

Year 3

As per the University of Hertfordshire