BA (Hons) Media, Culture & Communication
University of Sunderland
R2/0323/6/0032(FA4909)09/29
See the World. Create the Conversation. Lead the Culture.
Media doesn't just reflect society, it creates it.
With the BA (Hons) Media, Culture & Communication, you don't just consume media, you learn how to analyse it, challenge it and create meaning that moves people.
Offered by the University of Sunderland, a university recognised for its impact, shortlisted for University of the Year (2021) by Times Higher Education and named University of the Year for Social Inclusion by The Times and Sunday Times Good University Guide — this degree is endorsed by the Public Relations Practitioners Society of Malaysia (PRactitioners) and delivered at IACT College.
It places you at the heart of global media, cultural trends and communication strategies that influence how the world thinks, feels and connects.
If you want a degree that's relevant, intellectually exciting and future-facing, this is it.
Awarded by:
University of Sunderland
Duration:
3 Year
Pathway:
3+0 Degree Programme
Study mode:
Full time
Intakes:
January, June & August
Assessments:
Coursework & Exams
The IACT Advantage
Your Creative Voice Starts Here.
Discover what sets this degree apart.
Industry-Relevant Curriculum
You'll study media as it exists right now — digital-first, global, interactive and constantly evolving. From cultural identity and representation to media power and influence, everything you learn connects directly to the real world.
Global Perspective on Media & Culture
Media doesn’t exist in a vacuum. You’ll explore how culture, politics, technology and society intersect, preparing you to communicate confidently across borders, platforms and communities.
Creative + Critical = Powerful
This degree blends theory with practice, sharpening your analytical skills while developing the creative and communication abilities employers look for. 97% of graduates achieved 1st or 2nd Class (Hons) — a reflection of the academic support and high standards you can expect.
UK Degree, IACT Experience
Earn a globally recognised UK degree from the University of Sunderland, ranked 27th Best University in the UK, while thriving in IACT's dynamic creative environment alongside industry practitioners and the next generation of changemakers.
COURSE MODULES
What You’ll Study
You’ll explore how media creates meaning, identity, power and culture — while building strong communication and research skills.
- Advertising and Marketing Communications
- Computer Graphics
- Media History
- New Media Studies
- Photography
- Film Fundamentals
- Media Ethics
- Motion Graphics
- Print Journalism
- Public Relations Practices
- Communication in the Globalised World
- Creative Communication
- Online Marketing
- Popular Culture
- Writing for the Media
- Introduction to Social Media A
- Research Methods
- Media Studies 2
- Cultural Theory and Popular Culture 2
- Dissertation and Research Methods A
- Dissertation and Research Methods B
- Society and Contemporary Issues in the Digital Age
- In-Company Practical Training
- Advanced Public Relations
- Public Relations for Non-Commercial Organisations
- Arts, Entertainment and Games Journalism
- Multiplatform News
- Video Production 2
- Screenwriting for TV and Film 2
*Subject to availability
- Appreciation of Ethics and Civilisation (Malaysian Students) / Malay Communication 2 (International Students)
- Philosophy and Current Issues
- Integrity and Anti-Corruption
- New Venture Creation
- Community Service
- National Language A (for students without a Credit in Bahasa Melayu SPM)
Your final year project allows you to deep-dive into a topic you’re passionate about — from social media culture and identity to film, fandoms, activism, or digital communities.
Learn from Industry-Connected Educators
You’ll be guided by experienced lecturers who understand both academic theory and real-world media practice. Expect engaging discussions, contemporary case studies and insights drawn straight from the media and creative industries.
Learn in Cutting-Edge
Labs & Smart Classrooms
Train like a tech professional in industry-grade computer labsand smart classrooms equipped with the latest cybersecurity tools, software, and simulation environments, giving you the edge from day one.
Career Opportunities
Turn Insight into Influence.
This degree opens doors across media, communications, creative industries and beyond. You won’t be limited to one path — you’ll graduate with transferable skills valued across industries.
Possible career pathways include:
- Media & Communications Manager
- Craft messages, manage platforms and shape how brands, organisations and causes communicate with the world.
- Content Creator / Strategist
- Develop compelling content for digital platforms, campaigns and communities — backed by cultural insight and strategy.
- Broadcast Journalist
- Build a career in television, radio and digital news environments where storytelling, reporting and live analysis come together.
- Public Relations & Corporate Communications
- Manage reputation, narratives and stakeholder engagement in fast-paced media environments.
- Cultural & Creative Industries
- From arts organisations to entertainment, festivals and cultural institutions — bring ideas to life.
- Documentary Producer
- Research, develop and produce documentary content that explores real-world issues through compelling visual storytelling across film, broadcast and digital media.
- Investigative Journalism
- Pursue in-depth reporting that uncovers hidden truths, analyses complex issues and delivers powerful stories that create public conversation.
Wherever media creates conversation, you belong there.
ABOUT THE
BA (HONS) MEDIA, CULTURE & COMMUNICATION, UNIVERSITY OF SUNDERLAND
HOW DO I GET IN?
- Foundation in Media Studies or related field; OR
- STPM / A-Levels / UEC or equivalent; OR
- A recognised Diploma or equivalent qualification
MALAYSIAN STUDENTS
RM23,600
RM23,600
RM24,800
Resource Fee: RM1,000 per year
INTERNATIONAL STUDENTS
RM28,600
RM28,600
RM29,800
Resource Fee: RM1,000 per year
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Why This Degree, Why Now?
Media is changing faster than ever. Audiences are fragmented, platforms evolve daily and culture drives everything from branding to politics.
This degree doesn’t train you for yesterday’s media jobs — it prepares you to adapt, lead and create what comes next.
If you’re curious, creative, culturally aware and ready to make your voice heard — this is your moment.