BA (Hons) Social Media Management
University of Sunderland
N/0323/6/0045(PA17210)03/29
Turn Scrolls into Strategy. Turn Content into Careers.
You don't just use social media. You live it.
Now imagine mastering it.
The BA (Hons) Social Media Management from the University of Sunderland, a university recognised for its impact, shortlisted for University of the Year (2021) by Times Higher Education and named University of the Year for Social Inclusion by The Times and Sunday Times Good University Guide — endorsed by the Public Relations Practitioners Society of Malaysia (PRactitioners) and delivered at IACT College.
This degree is designed for the digital natives who want to lead the conversation — not just join it. This is where creativity meets analytics, where storytelling meets strategy and where your obsession with trends transforms into a powerful, future-proof career.
In a world where brands are built in feeds, movements start on timelines and reputations are shaped in seconds, you'll learn how to manage, grow and protect digital communities with confidence and expertise.
This isn't about posting.
It's about influence, insight and impact.
Awarded by:
University of Sunderland
Duration:
3 Year
Pathway:
3+0 Degree Programme
Study mode:
Full time
Intakes:
January, June & August
Assessments:
Coursework & Exams
Your Future Starts Here.
Discover what sets your degree apart.
COURSE MODULES
This degree blends creativity, communication and commercial strategy to mould you into a confident digital leader.
- Advertising and Marketing Communications
- Computer Graphics
- Media History
- New Media Studies
- Photography
- Film Fundamentals
- Media Ethics
- Motion Graphics
- Print Journalism
- Public Relations Practices
- Communication in the Globalised World
- Creative Communication
- Online Marketing
- Popular Culture
- Writing for the Media
- Introduction to Social Media A
- Research Methods
- Advanced Public Relations
- Advanced Community Engagement
- Social Media Management Practical Project
- Social Media Management Practical Project 2
- Branded Content and E-commerce Video
- In-Company Practical Training
- Narrative Documentary Podcasting
- High End Video Project
- Advanced Fashion Styling
- Appreciation of Ethics and Civilisation (Malaysian Students) / Malay Communication 2 (International Students)
- Philosophy and Current Issues
- Serving our Society (S.O.S)
- National Language A (for students without a Credit in Bahasa Melayu SPM)
- Academic Writing
Outstanding Global & Local Faculty
You’ll be guided by passionate educators and digital practitioners who bring real-world insight into every lesson. Expect interactive classes, hands-on workshops and discussions shaped by what’s happening right now in the digital sphere — not outdated case studies. Your lecturers don’t just teach social media. They analyse it, build it and manage it.
Learn in Cutting-Edge
Labs & Smart Classrooms
Train like a tech professional in industry-grade computer labsand smart classrooms equipped with the latest cybersecurity tools, software, and simulation environments, giving you the edge from day one.
Career Opportunities
Social media is no longer a side function — it is central to every organisation. With this degree, you position yourself at the heart of modern communication.
- Social Media Manager
- Lead brand presence across social platforms by designing creative campaigns, managing content calendars and driving measurable engagement through strategy, storytelling and analytics.
- Digital Marketing Strategist
- Plan and execute data-driven campaigns that turn audiences into loyal customers. Combine insights, performance metrics and creative thinking to optimise digital growth across channels.
- Content Creator / Content Strategist
- Develop compelling narratives that connect with audiences across platforms. Create and guide content strategies that balance creativity, consistency and conversion.
- Influencer Marketing Manager
- Build and manage partnerships with creators and influencers. Oversee collaborations, campaigns and performance to amplify brand visibility and authenticity.
- Community Manager
- Grow, engage and nurture online communities while protecting brand voice and reputation. Foster meaningful conversations that build trust, loyalty and long-term relationships.
- Digital Analyst
- Turn data into decisions. Analyse user behaviour, campaign performance and market trends to uncover insights that create smarter strategies.
- Brand Consultant
- Advise businesses on building strong, authentic digital identities. Craft brand positioning, messaging and experiences that resonate in competitive digital spaces.
ABOUT THE
BA (HONS) SOCIAL MEDIA MANAGEMENT, UNIVERSITY OF SUNDERLAND
HOW DO I GET IN?
- 5 Credits in SPM, IGCSE or equivalent (including English), AND
- A recognised Foundation qualification, OR
- 2 A-Level passes or equivalent, OR
- 5 B's in UEC or equivalent, OR
- A recognised Diploma
MALAYSIAN STUDENTS
RM23,600
RM23,600
RM24,800
Resource Fee: RM1,000 per year
INTERNATIONAL STUDENTS
RM28,600
RM28,600
RM29,800
Resource Fee: RM1,000 per year
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Why Choose Social Media Management?
Because brands don’t speak — they communicate.
Audiences don’t watch — they interact.
Markets don’t wait — they move.
If you want to be part of shaping culture, influencing conversations and driving digital growth, this is your platform.
You already understand social media.
Now it’s time to master it.