BComm (Hons)
Branding & Digital Marketing (ODL)
R-DL/0323/6/0074(FA14128)12/30
Build Brands. Create Culture. Lead the Digital World.
You don’t just consume brands — you follow them, critique them, share them and now imagine building them.
The Bachelor of Communication (Hons) Branding & Digital Marketing (ODL) with dual certification from the International Advertising Association (IAA), New York and offered at Veritas University College is designed for ambitious future brand builders, digital strategists, content creators and marketing leaders who want to create conversations, influence behaviour and drive real business growth — all through the power of digital.
Delivered through Open & Distance Learning (ODL), this programme gives you the flexibility to earn your degree without putting your career or commitments on hold. Study anytime, anywhere — while building real-world skills that today’s employers demand.
If you would like to master branding, social media, content strategy, digital advertising, consumer psychology and performance marketing — this is where your journey begins.
Awarded by:
Veritas University College
Duration:
3 Years
Pathway:
3+0 Degree Programme
Study mode:
Online
Intakes:
January, June & August
Assessments:
Coursework & Exams
The Veritas Advantage
Your Future Starts Here.
Industry-Relevant Curriculum
You won’t just learn theory. You’ll develop practical digital skills in branding, analytics, campaign strategy, social media marketing, digital storytelling and online consumer engagement — aligned with how brands operate today.
100% Online Flexibility
Study at your own pace with a structured, supportive ODL ecosystem. Access lectures, materials and assessments wherever you are — perfect if you’re working, building a business, or managing other commitments.
Built for the Digital Economy
The world has moved online — and brands are fighting for attention. You’ll learn how to create data-driven campaigns, build brand equity and turn audiences into loyal communities.
Career-Ready Skills
Graduate with a portfolio of work, strategic thinking ability and digital fluency that makes you valuable from day one.
Study at an Award-Winning Institution
Veritas University College is recognised for academic excellence and industry engagement, giving your qualification strong credibility in the marketplace.
Earn Industry Demanded Microcredentials
Sharpen your edge with micro credentials from world-class universities and global tech giants through Coursera for Campus, while learning what it really takes to thrive as a professional.
COURSE MODULES
- Learning Skills for Open and Distance Learners (ODL)
- Creative Idea Conceptualisation
- Mass Communication Fundamentals
- Photography
- Principles of Advertising
- Principles of Marketing
- Consumer Behaviour
- Branding Strategy and Planning
- Digital Image Creation
- Video Production
- Creativity and Entrepreneurship
- Media and Communication Theories
- Popular Culture
- Critical Thinking
- Media Ethics
- New Media Technology
- Motion Graphics
- Applied Branding Management
- Visual Branding and Identity Systems
- e-Commerce
- SEM and SEO
- Web Analytics
- Research Methodology
- Media Strategy
- Final Year Project Research
- Final Year Project Execution
- Internship
- Copywriting Across Media
- Creative Execution
- International Branding Strategies and Execution
- Digital Content Marketing
- Digital Branding and Business Strategies
- Social Media Marketing
*choose any two
- Appreciation of Ethics and Civilisation (Malaysian Students)/Malay Communication 2 (International Students)
- National Language A / Academic Writing
- Constitution and Malaysian Society
- Philosophy and Current Issues
- Serving our Society (S.O.S)
Why Branding & Digital Marketing?
Every brand needs:
- A digital presence
- A clear voice
- A strong identity
- A strategy backed by data
From global corporations to start-ups, NGOs to personal brands — digital communication is the engine of growth.
With this degree, you don’t just learn how platforms work.
You learn why people click, share, trust and buy.
Career Opportunities
You don’t just enter the job market — you enter one of the fastest-growing, most dynamic industries in the world.
Every organisation today, from global corporations to start-ups — needs experts who understand how to position, promote and grow brands in the digital space. That expert could be you.
Here’s where this degree can take you:
- Brand Manager
- Change how the world sees a company. You’ll craft brand positioning, oversee campaigns, manage brand equity and ensure consistency across every touchpoint — from social media to packaging to partnerships.
- Digital Marketing Manager
- Lead multi-channel digital strategies across social, search, email and paid media. You’ll analyse performance data, optimise campaigns and drive measurable growth in traffic, leads and sales.
- Social Media Strategist
- Design content strategies that build communities and spark conversations. You’ll understand platform algorithms, audience behaviour and trend cycles — turning followers into loyal advocates.
- Content Marketing Specialist
- Tell stories that sell. From blogs and videos to podcasts and short-form content, you’ll create compelling narratives that build trust, authority and long-term brand value.
- Performance Marketing Executive
- Obsessed with data? This role is for you. You’ll run paid advertising campaigns across Google, Meta and other platforms — testing, analysing and optimising for maximum ROI.
- Corporate Communications Executive
- Manage brand reputation and public perception. From crisis communication to stakeholder engagement, you’ll ensure that organisations communicate with clarity and credibility.
- Entrepreneur or Digital Consultant
- Launch your own agency, build your personal brand, or consult for businesses looking to scale online. With your branding expertise and digital fluency, you’ll have the confidence to create opportunities rather than wait for them.
- Media Buyer
- Control where and how brands appear online. You’ll manage budgets, negotiate placements and strategically invest in digital ad space to maximise reach and conversions.
Digital marketing is not a trend — it is the backbone of modern business.
In a world where attention is currency, you won’t chase it. You’ll know exactly how to earn it — and convert it into real impact.
ABOUT THE COURSE
HOW DO I GET IN?
- 5 Credits in SPM, IGCSE or equivalent (including English), AND
- Foundation qualification or equivalent, OR
- 2 A-Level Passes or equivalent, OR
- 5 B’s in UEC, OR
- A recognised Diploma or equivalent
MALAYSIAN STUDENTS
RM14,900
RM14,900
RM14,900
Resource Fee: RM1,000 per year
EMGS Fee: RM486
INTERNATIONAL STUDENTS
RM14,900
RM14,900
RM14,900
Resource Fee: RM1,000 per year
EMGS Fee: RM486
Who Is This Programme For?
This degree is ideal if you:
- Want to work in branding, advertising or digital marketing
- Are already working and want to upskill
- Run a business and want to scale digitally
- Want a flexible, fully online degree
- Aspire to lead marketing teams in the future
If you’re ambitious, creative and digitally curious — you belong here.
Study Mode: Open & Distance Learning (ODL)
This programme is delivered fully online, giving you:
- Flexible study schedule
- Structured academic support
- Interactive digital learning environment
- Access to experienced lecturers
- Continuous assessment & guided learning
You don’t pause your life.
You build your future alongside it.
YOU MIGHT ALSO LIKE THESE COURSES
Your Future Is Digital.
Are You Ready to Lead It?
With the Bachelor of Communication (Hons) Branding & Digital Marketing (ODL), you gain the strategic insight, creative confidence and digital expertise to build brands that matter.
Your degree. Your pace. Your digital future.