Gen AI for
Performance & Digital
Marketing
Turn Data into Decisions. Turn AI Into Results.
Marketing has changed.
It’s no longer just about creativity — it’s about precision, speed, automation and performance.
The Gen AI for Performance & Digital Marketing programme is an intensive, hands-on course designed for marketers, business leaders, entrepreneurs and digital professionals who want to master AI-driven performance strategies and dominate today’s data-powered landscape.
In just a few days, you will learn how to use cutting-edge generative AI tools to plan, create, automate, optimise and scale high-performing digital campaigns — faster and smarter than ever before.
This isn’t theory. This is execution.
And by the end of it, you won’t just use AI. You’ll deploy it strategically for measurable growth.
Awarded by:
IACT, HRDA & Coursera
Duration:
2 Days
Study mode:
Face-to-Face
Intakes:
In Progress
Location:
BAC Flagship Campus
The IACT Advantage
At IACT, performance meets innovation.
You learn within a dynamic ecosystem built around media, communication and digital transformation. Through real-world case studies, industry trainers and applied workshops, you develop skills that are immediately relevant to today’s performance-driven marketing landscape.
You don’t just understand digital marketing trends. You learn how to lead them.
COURSE MODULES
- Module 1 – Funnel Mapping
- Module 2 – Search & Social Variants at Scale
- Module 3 – Landing Page Hero & Offer Blocks
- Module 5 – UTM & Tracking Plan (Beginner-Safe)
- Module 6 – QA & Human Review
- Module 7 – First-Pass Analysis with AI (No Code)
- Module 8 – Test Design 101
Why This Programme Changes Everything
Master AI-Powered Performance Marketing
Learn to integrate AI into:
- Paid advertising strategy
- Social media growth
- Campaign ideation and scaling
- Creative testing and optimisation
- Conversion-driven copywriting
- Marketing automation workflows
You move from manual marketer to AI-augmented performance leader.
Future-Proof Your Career
AI is reframing digital marketing, advertising, media, e-commerce and corporate communications.
With this certification, you position yourself ahead of the curve in roles such as:
- Performance Marketing Manager
- Digital Marketing Strategist
- AI Marketing Specialist
- Growth Marketing Lead
- Social Media Performance Manager
- Marketing Automation Specialist
- Brand & Campaign Manager
- Entrepreneur / E-commerce Founder
- Corporate Digital Communications Manager
The creators who thrive tomorrow are those who understand AI today.
ABOUT THE COURSE
- Awarded By: HRDA & IACT
- Mode of Study: Face-to-Face
- Duration: 2 Days
- Location: BAC Flagship Campus
Who is This For?
This programme is ideal for:
- Marketing and communications professionals
- Performance marketers and media buyers
- Entrepreneurs and business owners
- Social media managers
- Corporate teams seeking digital upskilling
- Graduates looking to stand out
- Anyone who wants to leverage AI for measurable business growth
If your work involves digital presence, campaigns, content or customer acquisition — this course is for you.
Why Now?
AI is not a future trend. It is today’s competitive advantage.
Brands that fail to integrate AI into their marketing workflows will fall behind in speed, efficiency and data intelligence.
The real question is: Will you compete against AI or collaborate with it to outperform your competition?
This programme empowers you to stay relevant, agile and in demand in a digital economy that rewards innovation, speed and measurable results.
Ready to Outperform?
If you’re ready to:
- Multiply your productivity
- Increase your campaign performance
- Automate smarter
- Think strategically
- And lead in an AI-powered marketing world
Then this is your moment.
Create smarter. Measure better. Perform stronger.