BA (Hons)
Advertising & Design,
University of Sunderland

R/213/6/0111(FA2674)03/28

Where Bold Ideas Meet Brilliant Design

You don’t just want to make things look good. You want to create ideas that move people.

The BA (Hons) Advertising and Design offered by the University of Sunderland — a university recognised for its impact, having been shortlisted for University of the Year (2021) by Times Higher Education and named University of the Year for Social Inclusion by The Times and Sunday Times Good University Guide — is offered at IACT College.

This is where creativity meets strategy, design meets persuasion and where you learn to craft campaigns that spark emotion, shift culture and drive real results.

From brand storytelling and art direction to digital campaigns and visual communication, you’ll develop the creative confidence and commercial awareness to thrive in today’s fast-moving advertising industry.

If you’re ready to turn big ideas into powerful visual impact — this is where it starts.

Awarded by:
University of Sunderland

Duration:
3 Years

Pathway:
3+0 Degree Programme

Study mode:
Full time

Intakes:
January, June & August

Assessments:
Coursework & Exams

The IACT Advantage

Your Creative Future Starts Here.

Industry-Focused & Future-Ready

You’ll master both conceptual thinking and technical execution — the perfect combination agencies are looking for — while learning to develop compelling campaigns across print, digital, social, video and experiential platforms. It’s an approach that delivers results, with 92% of graduates achieving 1st or 2nd Class (Hons).

Portfolio-Driven
Learning

By the time you graduate, you won’t just have a degree. You’ll have a professional-standard portfolio that showcases your campaigns, branding projects, art direction work and design expertise — ready to impress employers or clients.

UK Degree,
Global Recognition

Graduate with a prestigious UK qualification from the University of Sunderland, ranked 27th Best University in the UK— recognised and respected by creative industries.

Learn from Industry Practitioners

Be mentored by lecturers who are experienced designers, creatives, strategists and advertising professionals. You won’t just learn theory — you’ll learn how things work in the real world.

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COURSE MODULES

Advertising and Marketing Communications
Computer Graphics
Media History
New Media Studies
Photography
Film Fundamentals
Media Ethics
Motion Graphics
Print Journalism
Public Relations Practices

Communication in the Globalised World Creative Communication Online Marketing Popular Culture Writing for the Media
Introduction to Social Media A
Research Methods

Advertising Practice, The Book 2
Society and Contemporary Issues in the Digital Age
Creative Team Campaigns
Design Research Project
In-Company Practical Training
Major Project: The Creative Direction
Major Project 2: The Negotiated Brief
Major Project 3: The Creative Competition

Appreciation of Ethics and Civilisation (Malaysian Students)/Malay Communication 2 (International Students)
Philosophy and Current Issues
Integrity and Anti-Corruption
New Venture Creation
Community Service
National Language A (for students without a Credit in Bahasa Melayu SPM)

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Outstanding Creative Faculty

Learn from passionate educators and industry practitioners who understand both creative expression and commercial realities.

You’ll receive personalised guidance, constructive critique and mentorship to help refine your creative voice and professional direction.

Here, your ideas are challenged, sharpened and elevated.

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Career Opportunities

A degree in Advertising and Design doesn’t just prepare you for a job.
It prepares you for influence.

You’ll graduate with the creative confidence, strategic thinking and professional portfolio to thrive in one of the most exciting, fast-evolving industries in the world. Whether you see yourself in a global agency, a fast-growing start-up, or building your own brand, your possibilities are wide open.

Art Director: You’re the visionary behind the visuals. As an Art Director, you’ll curate the look, feel and emotional impact of campaigns — from pitch concept to final execution. You’ll lead designers, photographers, videographers and illustrators to bring bold ideas to life across billboards, digital platforms, social media, film and immersive experiences.
Creative Designer: This is where ideas become eye-catching realities. You’ll create compelling visual assets for brands across print, digital, packaging, social content and experiential marketing. Your work won’t just look good — it will communicate, persuade and convert.
Copywriter: Words move people. As a Copywriter, you’ll craft headlines that is attention grabbing, scripts that spark emotion and messaging that turns curiosity into action. Whether it’s a six-word tagline or a full campaign narrative, your words will highlight how brands are remembered.
Creative Technologist: Bridge the gap between design and innovation. You could work with emerging technologies such as AR, VR, AI-driven campaigns and interactive installations — redefining how audiences experience brands.
Digital Creative Manager: In a world driven by clicks, scrolls, and shares, you’ll design thumb-stopping content for social media, websites, interactive campaigns and emerging digital platforms. From motion graphics to interactive storytelling, you’ll create work built for the digital-first generation.
Advertising Manager: If you love both creativity and strategy, this role puts you at the heart of campaign development. You’ll work closely with clients and creative teams, crafting campaign direction, managing budgets, analysing audience insights and ensuring ideas translate into measurable results.
Brand Strategist: Brands don’t just need logos — they need meaning. As a Brand Strategist, you’ll define positioning, voice, personality and long-term direction. You’ll analyse consumer behaviour, market trends and cultural shifts to build brands people genuinely connect with.